“Who said stuffed animals are just for kids?” Asks the Build-A-Bear website. “Why should they have fun?”
Welcome to Build-A-Bear After Dark, a new series of teddy bears designed specifically for adults. A concept I’m currently struggling to solve with my lizard brain. These bears must be … excited?
See above: Chad teddy bear with a lion’s mane and a silk robe lying on a carpet with a rose and two glasses of wine. It is quite clear what the intentions of this teddy bear are.
The Build-A-Bear After Dark concept was announced on its Facebook page earlier this week. It’s obviously a Valentine’s Day game. “Wink, wink”, read the post, our Giftshop is full of gifts for adults too! Shop for Build-A-Bear After Dark for unique gift ideas that are sure to embrace you. “
Fortunately (?) The bears themselves aren’t very clear, but I’m not sure if it would be better for the Build-A-Bear team to move all in the concept. Most of the gifts are pretty PG and – dare I say – “cheugy?” Apparently the audience is the type of people who post wine memes on Facebook. I mean this in the best possible sense.
The reaction on Build-A-Bear’s Facebook page is … mixed. Some aren’t sure that the Build-A-Bear brand can withstand the pressure of a horny lion bear, others seem to like it.
You can see everything that Build-A-Bear After Dark has to offer here.