Dwayne Johnson is Black Adam in Warner Bros. ‘ The latest DC movie is ‘Black Adam’.
Warner Bros.
Black Adam stormed into theaters this weekend, raising $67 million domestically. It’s the first movie since then Disney and Marvel Studio’s Thor: Love and Thunder in July to bring in more than $50 million during its debut.
The Warner Bros. The film also marks the biggest domestic opening for star Dwayne Johnson as a leading man.
The studio reported Sunday that premium formats, including IMAX, Dolby Cinema and big screen cinemas, made up about 33% of the film’s domestic ticket sales. These tickets are often more expensive than those sold for traditional shows and indicate that the audience is looking forward to watching the big movies on the largest screen possible.
This is a good sign for the film industry, which has seen attendances shrink during the pandemic and is currently dealing with a huge shortage of new movie releases. As of last Sunday, the 2022 box office was less than a third of wide releases compared to 2019 levels, and that has resulted in a 30% drop in total box office revenue, according to data from Comscore.
“Black Adam” is one of only four major releases coming to theaters before the end of the year. And the other films are all Disney films: “Black Panther: Wakanda Forever” (November 11), “The Strange World” (November 23), “Avatar: Water Road” (December 16).
Cinema owners hope films like “Black Adam” will continue to drive traffic to theaters beyond their opening weekend.