Paramount is launching its market for the NFT / metaverse / annoying marketing ploy that the fans are already angry with irreplaceable Star Trek (or NFT) tokens, the company has partnered with Recur to create a platform called Paramount.xyz, which it says will “bring Paramount’s favorite entertainment, brands and characters to the metaverse.”
Paramount is approaching what has worked for major NFT projects in the past; Star Trek NFTs will feature “algorithmically generated starships” and can be purchased at a low, low price of $ 250 per package. By the way, the packages contain one ship – which has only about an 11 percent chance of looking like an Enterprise. You can (but absolutely shouldn’t) guarantee that you’ll get a great ship by buying an Admiralty Package instead of a Captain’s Kit, but you can only get them if you paid for a Recur pass – another NFT that costs at least $ 290 .
The ships are stored in what Paramount calls the “Star Trek Continuum,” which the company describes as an “experience center that will house this first and all future seasons of Star Trek NFTs.” These “future seasons” will include gathering crew members and carrying out obscure, uncertain missions according to the Paramount Roadmap.
Regarding what this “metaverse” or these experiences will actually look like, there are many words in Paramount’s press release that generally complement the applause: “Recur and Paramount build a roadmap for real-life usefulness and Continuum owners will have access to exclusive benefits, events and content that enhance the usefulness of NFT in digital and real life. ”
This isn’t the first time we’ve seen NFT on Star Trek. The brand has been released in the blockchain in the form of digital Funko Pops and licensed offerings on other platforms. And as my colleagues Chaim Gartenberg and Adi Robertson have pointed out, every time it happens, I feel like a slap in the face to everything Star Trek is in fact concerning. (I’m sure it’s just a coincidence that every video essayist describing “luxury automated space communism” after a shortage uses Star Trek images to describe it.)
This time, however, Paramount goes all in. He presents the Star Trek Continuum as just the beginning of Paramount.xyz and threatens … uh, promises to add franchises from Nickelodeon and Paramount Pictures after that. Yes, that means we can see SpongeBob NFT after that. And yes, I guess that means that in adulthood I’ve reached the point where I see my childhood robbed.