Toyota BZ4X electric SUV it may sound as if it is named after a copier and has a somewhat unconventional style. Still, it looks like this will be a good first SUV for many people and overall a decent value proposition. This offer only seems to be improving thanks to the announcement made by Toyota on Thursday that BZ4X customers will receive one year of free EVGo charging.
This partnership with EVGo is brilliant for several reasons. First, people love the word “free.” The fact that they will not have to pay for charging for a year will probably be enough to persuade some people to switch to an electric car. This also makes the BZ4X a more attractive option for someone who may not be able to charge at home, as they will be able to charge quickly for free, and EVGo stations are relatively common, so apartment dwellers with increasing EV distortion are statistically they should be relatively close to one, which makes charging convenient.
This is not the first time Toyota has used a strategy for free fuel with an unconventional vehicle. He offered it to people who bought a vehicle with Mirai hydrogen fuel cells in California up to $ 15,000 free fuel as well as nearly a month for car rental, in case the still slightly unreliable hydrogen network makes charging impossible when needed.
Will free charging be enough to make people understand what the BZ4X looks like, as well as their initial concerns about switching to electricity for transport? Who knows, but it’s a pretty good start.