Biden-affiliated nonprofit Building Back Together plans to launch its own TikTok account on Wednesday as part of the group’s latest effort to engage young people with the president’s agenda ahead of the 2022 by-elections.
The group’s profile, @buildingbacktogether, plans to create content inspired by TikTok’s trends and features, such as the green screen feature, to explain President Joe Biden’s program to the platform’s predominantly younger user base. The organization’s staff will often appear in the account, along with news clips and audio recordings featuring the president.
“By launching a TikTok account, we are building on this work to reach the platform’s large and growing user base, including young people who disproportionately use TikTok,” said a spokesman for Building Back Together. On the edge in Tuesday. “We want to make sure that TikTok users see information about the positive effects of the president’s agenda, and we will do so by creating original content tailored to the platform.
Biden’s initial “Build Back Better” proposal came to an end late last year, leaving expansive climate and social media regulations unknown. Earlier this week, Senate Majority Leader Chuck Schumer (D-NY) signaled that Democrats would continue their efforts to cross the elusive economic agenda. However, his adoption will rely on Senator Joe Manchin (D-WV), who opposed significant elements of the package.
Biden’s White House has adopted TikTok as a promotion tool, despite ongoing concerns about the app’s Chinese parent company. The new announcement comes just weeks later The Washington Post reported that the White House informed the creators of TikTok about the war in Ukraine. During a briefing in March, Biden officials, such as spokeswoman Jen Psaki and members of the National Security Council, described in detail the White House’s strategic goals in the region following Russia’s ongoing invasion.
“We recognize that this is a critical milestone in the way the American public is learning about the latest,” said Rob Flaherty, director of digital strategy at the White House. The message last month.
Building Back Together is one of the only groups dedicated to advancing Biden’s legislative agenda, including bills such as the US Rescue Plan and the Two-Party Infrastructure Act, as well as Judge Ketanji Brown Jackson’s nomination to the Supreme Court. Until the adoption of the bipartisan infrastructure law, the group conducted a $ 10 million television and digital advertising campaign to boost support for the measure.
In the Instagram Building Back Together, he often publishes news clips and infographics promoting the goals of the Biden administration. In a recent publication, the group used data from the Institute for Economic Policy, claiming that Biden’s economic plans would help Americans pay for services such as health care and child care.
“Our videos at TikTok will use features unique to the platform – whether it’s taking advantage of current sounds / dancing or using options like the green screen feature to make informational videos on various aspects of the president’s agenda,” the spokesman said.