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Google Play has made a significant policy update, allowing developers to integrate digital assets such as non-fungible tokens (NFTs) into their apps and games on the platform.
But as part of the policy update, developers must be transparent with users about tokenized digital assets.
Google Play just announced two new policies. Here’s a summary of what they announced 🧵 pic.twitter.com/pk2XLxQUAq
Mishaal Rahman July 12, 2023
Google Play announces the policy shift via the blog post
The announcement revealed the company’s intention to make room for NFTs in the in-game store across blocks.
Highlighting how Google Play “hosts a variety of blockchain-related applications,” Group Product Manager Joseph Mills writes that the team is now planning to expand its offering to create “a more engaging and immersive digital experience with tokenized digital assets and NFTs.”
According to the article, Google is now talking with developers to provide a secure blockchain-based experience for all involved.
The article highlights that the new policy updates will bring new blockchain-based digital assets to Google Play. He also hinted that the new games will reimagine digital ownership, and the content itself will also be geared towards “enhancing customer loyalty through unique NFT rewards.”
Reiterating the company’s focus on customer trust, Joseph stated that “maintaining user trust is paramount.” As a result, part of the policy update will require developers to be transparent to users about digital assets.
This means that developers will be required to inform players that it supports NFT games.
Another important point added by the policy is that developers must not “promote or lampoon” any potential winnings from playing or trading activities, which is in line with Google Play’s real money gambling, games, and contests policy.
This means that most games on Google Play that follow a payment model that includes loot boxes — mystery packs filled with random gameplay items — won’t be able to promote their purchase if those “mystery items” are NFTs.
The document also states that “apps that have not met the eligibility requirements for gambling cannot accept funds for a chance to win assets of unknown real-world monetary value, including NFTs.”
Reddit staff and Mythical Games have been instrumental in drafting the latest policies
Mythical Games was one of Google Play’s advisors for drafting the latest policy. The blog quoted the CEO of the gaming company, John Linden, as saying:
“We believe these new policies are steps forward for both players and developers alike and will positively impact adoption of new technology while also protecting consumers.”
Reddit is the social media group that has already entered the NFT space with its Avatar NFTs, and has also been consulted by Google Play. Reddit chief engineer Matt Williamson stated:
“By establishing clear guidelines, we can ensure that users make informed decisions while enjoying an immersive blockchain experience.”
Google Play’s current stance on Blockchain gaming changes
Google Play’s current attitude towards blockchain gaming is a far cry from the times when it did not allow any blockchain asset to be part of its ecosystem.
Back in 2018, Google Play sided with Apple and banned crypto mining apps from the play store. Both giants’ stance in these ways has been to limit crypto-mining-related activities on the platform, with Google going so far as to ban crypto-mining browser extensions from the Chrome Web Store.
However, in one of the latest tweets, Google revealed a new appreciation for blockchain gaming with its more comprehensive policies.
1) A new blockchain-based content policy that states that developers must complete a declaration for applications that enable users to interact with blockchain-based digital content. Additional requirements apply to NFT games. pic.twitter.com/kGhMPaWCi0
Mishaal Rahman July 12, 2023
The company’s new stance has long-term implications for the development of new crypto games. The “fun” factor has upset many previous crypto games, and their simple style of play hasn’t always been appreciated. But with this latest policy update, we may see better innovation in the blockchain gaming space.
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